In today’s competitive marketplace, it has never been more important to find innovative ways to attract new customers and build loyalty. Providing the best possible guest experience for all customers seems like an obvious goal. However, in recent years, hotels both in the U.S. and abroad have made headline news for blatant discrimination based on race or sexual orientation. While it is a fact that some accommodations do not welcome all guests, it is also true that others may not have adequate training in place for their staff to help ensure the best possible guest experience.

Introducing the All Guests Welcome Program. Unlike other programs which focus narrowly on one targeted consumer group, the All Guests Welcome program is designed to promote accommodations to the broadest possible set of business and leisure travelers., one of the world’s leading travel sites, uses the All Guests Welcome program exclusively to promote non-discriminatory properties to its customers.

Register with the All Guests Welcome program today and take advantage of the following program benefits:

  • All Guests Welcome program members are exclusively featured in search results on Orbitz’ gay travel microsite ( which has thousands of page views daily. Click here for details.

  • Authorization to use the All Guests Welcome program logo and the following verbiage on your property’s website and in marketing materials:
    • As a matter of policy and practice, [NAME OF YOUR PROPERTY] does not discriminate against any guest and conducts diversity training with its staff to better serve a diverse group of customers. Member of the All Guests Welcome program.
  • All Guests Welcome Program members who join IGLTA ( receive a $50 discount off of IGLTA’s one-time administrative fee.
  • Discount on the All Guests Welcome online diversity training program available in the fall of 2008.

About the All Guests Welcome Program

The All Guests Welcome Program was developed by Jeffrey Marsh, former Marketing Director at and a leading travel expert. The All Guests Welcome Program is endorsed by the International Gay and Lesbian Travel Association (IGLTA).